Today, a website is fundamental to the success of any business, whether it’s a small company or a more significant enterprise. Unfortunately, only 46% of small businesses have a website. In this article, check out the main reasons why business owners should invest in a website.
A website is a single source of truth that has details regarding the company’s details, services, and more. According to research, 6/10 customers expect a brand they are buying from to have content online. With pages such as FAQ sections, websites help businesses simplify customer service. Lastly, with everything about the company in the public domain, the business gains trust and credibility.
Marketing and Branding
A website is among the platforms that businesses can leverage to tap into the demand for goods and services online. According to statistics, many buyers are looking for products online. To tap into this market, it will be essential to invest in a website and enjoy the vast online traffic. What’s more, in sales environments, a website can be deployed as a passive or active sales generation tool. Besides marketing, a website will be essential in the branding of the business.
Another advantage of having a website is that it’s a critical source of data in customer insights. You can track your business in real-time by checking the number of visits, the number of visitors, and their activity. Business owners also receive valuable data regarding the source of clients, the demographics, device type, type of content they are interested in, and cart abandonment, etc.
A website is an invaluable addition to any business. It opens up a world of more possibilities that can’t be accessed using traditional marketing techniques only. Interestingly, all companies are now shifting to online marketing. Why should you be left behind?