Are you eager to tell the world about your business and create your client base, but don’t want to risk a lot of your money? Marketing is one expense you can easily cut if you’re on a shoestring budget, and that is only if you look beyond the traditional advertising methods, which usually demand vast amounts of cash. The following are some of the cheapest ways to market your business.
Meeting other non-competitive entrepreneurs in your area, you can agree to work together to harness the power of synergy, i.e. cross-promotion. You could use social media platforms, bundled promotions, reciprocal web links, fliers, or even coupons to reach out to new people.
Use Social Media
Advertising on a social media platform such as Facebook may not require any money. As long as you have an internet-enabled device, you can create an account and tell others about your business.
Many people fear public speaking, and you may be one of them. However, it is one of the cheapest tools at your disposal when trying to market your business on a slim budget. With many organizations looking for public speakers out there, getting a platform to speak on is no issue. All you will need is to offer yourself up as a volunteer. Introduce yourself well and tell the listeners what your business does before diving into the subject topic of the day. Make sure the information you give is helpful to your audience. This way, you will be establishing yourself as a credible authority, as well as marketing your business.
Ask for Referrals
Use the customers you already have to market your business. Many of them may be willing to provide referrals if asked to do so. You could also use your friends to generate referrals.